The top two most popular social media sites in China are Wechat and Weibo .
Case 1: University of Oulu needs a solution to be visible in China and effectively deliver news and information to collaborator Chinese universities and to Chinese audience. Weibo suits this purpose well. We can even make live stream of university´s events on Weibo to all the Chinese followers.
The University of Oulu is the first and only Finnish university who has an official Chinese Weibo page. Publishing frequently news and students life from the University of Oulu on Weibo has helped Chinese students discover, get to know and apply for the University of Oulu.
In this picture, Weibo posted news about Polar Bear Pitching and the post was reposted by Finland´s official Weibo This is Finland. Within 2 days, it reached over 8000 views.