Chinese Social Media Marketing Cases

The top two most popular social media sites in China are Wechat  and Weibo .

Case 1: University of Oulu needs a solution to be visible in China and effectively deliver news and information to collaborator Chinese universities and to Chinese audience. Weibo suits this purpose well. We can even make live stream of university´s events on Weibo to all the Chinese followers.

The University of Oulu is the first and only Finnish university who has an official Chinese Weibo page. Publishing frequently news and students life from the University of Oulu on Weibo has helped Chinese students discover, get to know and apply for the University of Oulu.

In this picture, Weibo posted news about Polar Bear Pitching and the post was reposted by Finland´s official Weibo This is Finland. Within 2 days, it reached over 8000 views.

Case 2: Ivana Helsinki wants to build brand and looking for deign collaboration projects in Chinese market. Ivana Helsinki´s Weibo reached monthly view 500 000 in under less than one year after its Weibo account was registered in Sep. 2014. Currently with over 10 000 followers, not only Ivana Helsinki´s sales has improved in Asia countries (Chinese also live in other Asian countries than China), they also got a design collaboration which was initiated in Weibo. Ivana Helsinki´s Weibo managed by our experts is one of the best Weibo among Finnish companies´ Weibos with carefully selected marketing contents, good PR and proper interaction with followers.


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